Skip to content

App Store rejectionGuideline 2.3.10 - Performance - Accurate Metadata

Guideline 2.3.10 says an app and its metadata must not include names, icons or imagery of other mobile platforms or alternative app marketplaces, unless there is specific, approved interactive functionality. Apple’s text doesn’t name specific platforms, so mentions of Android, Google Play badges and Android devices in screenshots are the first things to check.

Short answer

Search the description, What’s New text, screenshots, previews and in-app screens for other platforms’ names, logos and devices, then remove them. Shared code can be the source: a download badge or an Android phone frame built for the web or Android version shows up in the iOS build. Resubmit once the iOS app only talks about the Apple platforms it supports.

Rather not fix it yourself? App Fix Ticket starts with a fixed-price diagnosis, then a fixed price for the fix before any fix work.

Why Apple flagged another platform, and the fix

  1. 01

    The screenshots or description mention Android or Google Play

    “don’t include names, icons, or imagery of other mobile platforms or alternative app marketplaces in your app or metadata, unless there is specific, approved interactive functionality.” Apple, Guideline 2.3.10

    Lines like also on Android, a Google Play badge, or an Android phone in a screenshot are the things to remove. Use Apple device frames and describe only the iOS app.

  2. 02

    Shared screens inside the app show another store

    “Make sure your app is focused on the experience of the Apple platforms it supports” Apple, Guideline 2.3.10

    Apps built from one codebase for iOS, Android and the web can show Get it on Google Play links, Android icons or Android wording on iOS. Hide them on iOS with a platform check.

  3. 03

    The metadata talks about things outside the app

    “Make sure your app metadata is focused on the app itself and its experience. Don’t include irrelevant information.” Apple, Guideline 2.3.10

    Also check: text in the description that isn’t about the app, for example unrelated news or other products, counts as irrelevant information. Keep the text about what the app does.

Checked against the vendor’s docs on : Apple: App Review Guidelines, 2.3 Accurate Metadata; Apple: App Review (replying and appeals).

Rather hand it over?

Fixed scope, fixed price, paid upfront. The work happens in writing; no call needed.

Resubmit before Apple’s holiday slowdown

Pay for the Diagnosis and send the rejection and access to the app by (US Eastern). The Diagnosis is back by . Pay for the Fix that day and it arrives as a pull request by , in time to build and resubmit before .

In past years Apple said reviews may take longer around the holidays: December 20 to 26 in 2024 (opens in a new tab), December 22 to 27 in 2023 (opens in a new tab), December 23 to 27 in 2022 (opens in a new tab). Apple hasn’t posted its 2026 dates yet (checked ). Approval stays Apple’s decision.

“Very responsive, attentive to fixing bugs, and completed the project as needed! Thank you!”
A buyer in the United States, July 2022. Shopify on Fiverr
All 127 Fiverr reviews

Related: App Store Guideline 2.3 accurate metadata · App Store Guideline 2.3.3 screenshots · App Store Guideline 2.3.7 keywords and name · App Store Guideline 4.2.3

Questions

More on this rejection

Should I reply to App Review or appeal?

Reply first. Apple says you can correspond with App Review in App Store Connect to resolve the issues before resubmitting, which is the place for a demo account, a screen recording or an explanation. Appeal to the App Review Board only if you believe App Review misunderstood the app or treated you unfairly. Apple allows one appeal per rejected submission and asks for specific reasons the app complies.

Can the app say it is also available on Android?

Not in the iOS app or its App Store metadata. Guideline 2.3.10 rules out names, icons and imagery of other mobile platforms unless there is specific, approved interactive functionality. The guideline covers the app and its App Store metadata, not a separate website.

Can you fix it for me?

Yes, through the App Fix Ticket: you send the rejection message and access to the app, Simon writes a diagnosis of what App Review hit and how to fix it, then fixes the code so you can resubmit. Each step has a fixed price, paid upfront. Approval stays Apple’s decision; the ticket covers the fix.

A different error?

Describe it and get a written quote

Send the error and what you were doing. You get a written scope, a fixed price and a timeline; Simon replies by email, usually within one business day.