Short answer
Replace the screenshots with real screens of the app doing its main job. Text and image overlays are allowed on top of real screens. Upload at least one screenshot for iPhone with Dynamic Island (medium display), plus an iPad 13-inch screenshot if the app supports iPad, then resubmit.
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Why Apple rejected the screenshots, and the fix
01
The screenshots are title art or a splash screen
“Screenshots should show the app in use, and not merely the title art, login page, or splash screen.” Apple, Guideline 2.3.3
A set made of logos, slogans or the launch screen doesn’t show what the app does. Use screens from the app’s main features, with captions on top if you want them.
02
The screenshots show the sign-in screen
“Screenshots should show the app in use, and not merely the title art, login page, or splash screen.” Apple, Guideline 2.3.3
A login page tells a reviewer nothing about the app. Capture the screens a signed-in user sees instead.
03
Overlays hide the app
“They may also include text and image overlays” Apple, Guideline 2.3.3
Text and image overlays are allowed, but the app screen should still be the subject. Keep captions short and leave the app UI visible.
04
The required device sizes are missing
“At least one screenshot for iPad 13-inch display.” Apple, Screenshot specifications (required device sizes)
Also check: App Store Connect needs at least one screenshot for iPhone with Dynamic Island (medium display), and an iPad 13-inch screenshot if the app supports iPad.
Checked against the vendor’s docs on : Apple: App Review Guidelines, 2.3 Accurate Metadata; App Store Connect Help: Screenshot specifications; Apple: App Review (replying and appeals).
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Resubmit before Apple’s holiday slowdown
Pay for the Diagnosis and send the rejection and access to the app by (US Eastern). The Diagnosis is back by . Pay for the Fix that day and it arrives as a pull request by , in time to build and resubmit before .
In past years Apple said reviews may take longer around the holidays: December 20 to 26 in 2024 (opens in a new tab), December 22 to 27 in 2023 (opens in a new tab), December 23 to 27 in 2022 (opens in a new tab). Apple hasn’t posted its 2026 dates yet (checked ). Approval stays Apple’s decision.
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Related: App Store Guideline 2.3 accurate metadata · App Store Guideline 2.3.8 metadata for all audiences · App Store Guideline 2.1 app completeness · App Store Guideline 2.3.10 other platforms