Short answer
Rewrite the name and subtitle as a short, unique description of the app, each 30 characters or fewer. Take competitor names, other companies’ trademarks and prices out of the name, subtitle, keywords, screenshots and previews. Keep the keyword field to 100 bytes or less, without other apps’ or companies’ names, then resubmit.
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Why Apple flagged the name or keywords, and the fix
01
The keywords or name borrow other brands
“don’t try to pack any of your metadata with trademarked terms, popular app names, pricing information, or other irrelevant phrases just to game the system.” Apple, Guideline 2.3.7
Competitor app names and trademarked terms in the name, subtitle or keyword field can trigger 2.3.7. Use words that describe what the app does instead.
02
The name or subtitle carries a price or terms that don’t belong in that field
“Metadata such as app names, subtitles, screenshots, and previews should not include prices, terms, or descriptions that are not specific to the metadata type.” Apple, Guideline 2.3.7
Apple says names, subtitles, screenshots and previews should not include prices or terms that are not specific to that metadata type. Take a price or a term like Free or Sale out of those fields.
03
The subtitle names another app or makes a claim it can’t back up
“should not include inappropriate content, reference other apps, or make unverifiable product claims.” Apple, Guideline 2.3.7
A subtitle such as the best or number one app, or one that compares itself to another app, can be flagged under 2.3.7. Describe a feature or a use instead.
04
The keyword field lists other apps or companies
“Names of other apps or companies aren't allowed.” Apple, Platform version information (Keywords)
Also check: the keyword field allows up to 100 bytes, and names of other apps or companies are not allowed in it.
Checked against the vendor’s docs on : Apple: App Review Guidelines, 2.3 Accurate Metadata; App Store Connect Help: App information (name and subtitle); App Store Connect Help: Platform version information (keywords); Apple: App Review (replying and appeals).
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Resubmit before Apple’s holiday slowdown
Pay for the Diagnosis and send the rejection and access to the app by (US Eastern). The Diagnosis is back by . Pay for the Fix that day and it arrives as a pull request by , in time to build and resubmit before .
In past years Apple said reviews may take longer around the holidays: December 20 to 26 in 2024 (opens in a new tab), December 22 to 27 in 2023 (opens in a new tab), December 23 to 27 in 2022 (opens in a new tab). Apple hasn’t posted its 2026 dates yet (checked ). Approval stays Apple’s decision.
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Related: App Store Guideline 2.3 accurate metadata · App Store Guideline 2.3.3 screenshots · App Store Guideline 5.2.1 intellectual property · App Store Guideline 2.3.10