Short answer
Rewrite the Notes for Review as a specific list: each new feature, where to find it, and how to reach it. In App Review Information, add a valid demo account if features need sign-in, and the specifics of any special configuration. Be ready to provide a demo video or the hardware for anything that needs hard-to-replicate setup. Remove claims from the listing and marketing that the app can’t back up, then resubmit.
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Why Apple flagged the review notes, and the fix
01
The review notes are generic
“All new features, functionality, and product changes must be described with specificity in the Notes for Review section of App Store Connect (generic descriptions will be rejected)” Apple, Guideline 2.3.1(a)
Guideline 2.3.1(a) says generic descriptions will be rejected. Describe each new feature, function and product change with specificity, and say where it is.
02
The reviewer can’t reach the feature
“If some features require signing in, provide a valid demo account username and password.” Apple, App Review: incomplete information
Guideline 2.3.1(a) says new features must be accessible for review. If some features require signing in, enter a valid demo account in the App Review Information section of App Store Connect.
03
The feature needs special setup or hardware
“If features require an environment that is hard to replicate or require specific hardware, be prepared to provide a demo video or the hardware.” Apple, App Review: incomplete information
If there are special configurations to set, include the specifics in App Review Information. If a feature needs an environment that is hard to replicate or specific hardware, be prepared to provide a demo video or the hardware.
04
The marketing promises something the app doesn’t do
“promoting content or services that it does not actually offer (such as iOS-based virus and malware scanners) or promoting a false price” Apple, Guideline 2.3.1(a)
Also check: the listing, ads and website only promote features and prices the app really has.
Checked against the vendor’s docs on : Apple: App Review Guidelines, 2.3 Accurate Metadata; Apple: App Review (replying and appeals).
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Resubmit before Apple’s holiday slowdown
Pay for the Diagnosis and send the rejection and access to the app by (US Eastern). The Diagnosis is back by . Pay for the Fix that day and it arrives as a pull request by , in time to build and resubmit before .
In past years Apple said reviews may take longer around the holidays: December 20 to 26 in 2024 (opens in a new tab), December 22 to 27 in 2023 (opens in a new tab), December 23 to 27 in 2022 (opens in a new tab). Apple hasn’t posted its 2026 dates yet (checked ). Approval stays Apple’s decision.
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Related: App Store Guideline 2.1 app completeness · App Store Guideline 2.3 accurate metadata · App Store Guideline 2.3.12 What’s New text · App Store Guideline 3.1.2