Short answer
Apple lists what a subscription sign-up screen must include: the subscription’s name and length, what people get during it, the full renewal price shown clearly, and a way to sign in or restore purchases. Your app and App Store metadata must also link to your Terms of Use and Privacy Policy, and the amount billed must be the most prominent price. Check which clause the rejection quotes first: 3.1.2(a) is about the subscription itself, not the screen.
What App Review checks on a subscription
01
The sign-up screen doesn’t say what people get
“Before asking a customer to subscribe, you should clearly describe what the user will get for the price.” Apple, Guideline 3.1.2(c)
Put the subscription’s name and length, what it includes, the full renewal price and a restore or sign-in option on the screen where people subscribe. Apple’s guidelines say to describe what people get, and its subscription page lists these as details the sign-up screen must include.
02
No Terms of Use or Privacy Policy links
“Please note that your app and App Store metadata must include links to your Terms of Use and Privacy Policy.” Apple, Auto-renewable subscriptions
Add both links in the app, near the subscribe button is a natural place, and in your App Store metadata in App Store Connect. Apple asks for them in both places.
03
A smaller price is bigger than the billed amount
“In the purchase flow, the amount that will be billed must be the most prominent pricing element in the layout.” Apple, Auto-renewable subscriptions
If an annual plan shows a large monthly equivalent and a small yearly total, swap them. Apple says a breakdown or a savings figure may appear, but in a subordinate position and size to the amount billed.
04
Free trial terms left out
“In the purchase flow for a free trial, clearly indicate how long the free trial lasts and the price billed once the free trial is over.” Apple, Auto-renewable subscriptions
If the subscription starts with a free trial, show how long the trial lasts and what is charged when it ends, in the purchase flow itself.
05
Two plans that can both be bought at once
“Users should have a seamless upgrade/downgrade experience and should not be able to inadvertently subscribe to multiple variations of the same thing.” Apple, Guideline 3.1.2(b)
If the rejection quotes 3.1.2(b), check that people can move between your plans without ending up subscribed to two versions of the same thing. We also check how the plans are set up in App Store Connect.
06
The subscription itself doesn’t fit 3.1.2(a)
“you must provide ongoing value to the customer, and the subscription period must last at least seven days and be available across all of the user’s devices.” Apple, Guideline 3.1.2(a)
If the rejection quotes 3.1.2(a), the issue is the offer rather than the screen: a period shorter than seven days, a subscription that doesn’t work on all of a person’s devices, or nothing ongoing to pay for. That can mean changing the product, so read the rejection closely before redesigning the screen.
Checked against the vendor’s docs on : Apple: App Review Guidelines, 3.1.2 Subscriptions (last updated October 16, 2026); Apple Developer: Auto-renewable subscriptions; Apple: App Review (replying and appeals).
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Related: App Store Guideline 3.1.1 · App Store Guideline 2.1 · Payments and Stripe integrations · App Store Guideline 2.3