Short answer
Shorten the title to 30 characters or less. Remove emojis and repeated special characters from the title, icon and developer name, and avoid ALL CAPS unless it is part of the brand name. Remove “#1”, “Popular”, award, discount or “free for limited time only” text from the title, icon and developer name. Cut keyword lists and unattributed testimonials from the description, keep it short and accurate, then resubmit the listing.
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Why Google Play flagged the listing, and the fix
01
The title is too long or decorated
“Your app title must be 30 characters or less.” Google Play, Metadata
Count the characters. Avoid ALL CAPS unless it is part of the brand name, and keep emojis, emoticons and repeated special characters out of the title, icon and developer name.
02
The listing claims rank, awards or a price deal
“Don’t use text or image in the app title, icon, or developer name that indicate store performance or ranking, price or promotional information” Google Play, Metadata
Google’s examples include “App of the year”, “#1”, “Popular”, award icons, “10% off” and “free for limited time only”, plus text that suggests a Google Play program such as “Editor’s choice”.
03
The description is stuffed with keywords
“Excessive length, detail, improper formatting, or repetition can result in a violation of this policy.” Google Play, Metadata
Word blocks and word lists are listed as common violations, and Google says to avoid repetitive or unrelated keywords. Write a short description that says what the app does.
04
Testimonials, symbols or images mislead
“We also don't allow unattributed or anonymous user testimonials in the app's description.” Google Play, Metadata
Also check: no anonymous user quotes in the description, no fake notification dots or download symbols on the icon, and no imagery or wording unsuitable for a general audience.
Checked against the vendor’s docs on : Google Play Help: Metadata policy.
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Related: Google Play Deceptive Behavior policy · Google Play impersonation policy · App Store Guideline 2.3.7 keywords and name · Google Play ratings and reviews policy