Short answer
Find every place another brand shows up: the title, icon, short description, screenshots, developer name and in-app screens. Replace it with your own, state that the app is independent, or get written permission from the owner. Then send a new release and reply to the policy notice.
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What triggers the Impersonation policy, and the fix
01
The title or icon borrows a known brand
“We don’t allow apps that mislead users by impersonating someone else (for example, another developer, company, entity) or another app.” Google Play Console Help, Impersonation
A logo, character or name close to a popular product makes users think the app is the real one. Use your own name and artwork.
02
The listing suggests an official link
“Don’t imply that your app is related to or authorized by someone that it isn’t.” Google Play Console Help, Impersonation
Words like official, or a developer name that sounds like a big company, imply a relationship that doesn’t exist. Remove them, and describe what the app does in your own terms.
03
Screens inside the app copy another brand
“Be careful not to use app icons, descriptions, titles, or in-app elements that could mislead users about your app’s relationship to someone else or another app.” Google Play Console Help, Impersonation
The policy reaches in-app elements too, such as a login screen styled like a bank, or a government emblem on the home screen. Restyle those screens.
04
The icon uses the Android robot the wrong way
“Apps that violate the Android Brand Guidelines” Google Play Console Help, Impersonation (examples)
Also check: Google lists apps that break the Android Brand Guidelines as a violation. Take the Android robot and logo out of the icon unless the brand guidelines allow that use.
Checked against the vendor’s docs on : Play Console Help: Impersonation.
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Related: App Store Guideline 4.1 (copycats) · Google Play minimum functionality · Google Play user-generated content · Google Play invalid privacy policy