Short answer
Open your Support URL in a private browser window on a phone. It should load without a login and show a way to contact you, such as an email address or a contact form. Fix the page or change the URL in App Store Connect on the rejected version, in every language you list, then reply to App Review. The URL can usually change without a new build.
Rather not fix it yourself? App Fix Ticket starts with a fixed-price diagnosis, then a fixed price for the fix before any fix work.
Why the Support URL fails 1.5, and the fix
01
The Support URL doesn’t load
A 404, an expired domain, a site that was moved, or a link to a local or staging address all fail. So can bot protection or a country block that stops the reviewer. Open the exact URL from App Store Connect, not your bookmarks. A mailto: link isn’t a web page, so use a real URL.
02
The page has no way to contact you
“This URL must lead to actual contact information (legal address, email address, telephone number), as may be required by local law,” App Store Connect Help, Platform version information (Support URL)
People need a way to reach you, so a home page or a marketing page with no email, phone or form doesn’t count. Add a support page with a contact method and point the Support URL at it.
03
The page needs a login or is private
A private Notion page, a Google Doc that asks for access, or a help desk behind sign-in fails for the reviewer. Make the support page public.
04
The app itself has no contact path
“Make sure your app and its Support URL include an easy way to contact you; this is particularly important for apps that may be used in the classroom.” Apple, Guideline 1.5
Apple asks for contact options in the app as well as on the Support URL. A Help or Contact row in Settings that opens your support page or an email is a common way to meet it.
Checked against the vendor’s docs on : Apple: App Review Guidelines, 1.5 Developer Information; App Store Connect Help: Platform version information (Support URL); Apple: App Review (replying and appeals).
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Resubmit before Apple’s holiday slowdown
Pay for the Diagnosis and send the rejection and access to the app by (US Eastern). The Diagnosis is back by . Pay for the Fix that day and it arrives as a pull request by , in time to build and resubmit before .
In past years Apple said reviews may take longer around the holidays: December 20 to 26 in 2024 (opens in a new tab), December 22 to 27 in 2023 (opens in a new tab), December 23 to 27 in 2022 (opens in a new tab). Apple hasn’t posted its 2026 dates yet (checked ). Approval stays Apple’s decision.
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Related: App Store Guideline 2.1 · App Store Guideline 2.3 · App Store Guideline 4.0 · App Store Guideline 2.5.1