# Google Play: Content Ratings policy (IARC questionnaire)
> Google Play flagged the app’s content rating: the IARC questionnaire is missing, out of date after a content change, or doesn’t match what the app shows.
Canonical: https://app369.com/fix/google-play-content-rating-questionnaire/
Last updated: 2026-11-11
Google Play’s Content Ratings policy says every app needs a content rating from the International Age Rating Coalition (IARC), based on the questionnaire in Play Console. Apps without a rating are removed, and inaccurate answers can lead to removal or suspension.
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**Short answer**
Open the content rating questionnaire in Play Console and answer it again for the app as it is now, including any content or features added since the last rating. Check that the ads shown are not significantly more mature than the app. Submit the new questionnaire, then the update. If you disagree with the rating, appeal through the link in the certificate email.
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## **Why Google Play flagged the content rating, and the fix**
1. 01 ### **The app has no content rating**
> “We don’t allow apps without a content rating on Google Play.” [**Google Play, Content Ratings**](https://support.google.com/googleplay/android-developer/answer/9898843) The questionnaire is required for every new app and every app active on Google Play. Apps without a rating are removed from the Play Store.
2. 02 ### **The app changed after it was rated**
> “you must submit a new content rating questionnaire in the Play Console.” [**Google Play, Content Ratings**](https://support.google.com/googleplay/android-developer/answer/9898843) Retake the questionnaire whenever new content or features change the answers.
3. 03 ### **The answers don’t match the app**
> “Misrepresentation of your app’s content may result in removal or suspension, so it is important to provide accurate responses to the content rating questionnaire.” [**Google Play, Content Ratings**](https://support.google.com/googleplay/android-developer/answer/9898843) Answer for what the app actually shows, not what it was meant to show. Under-reporting content is misrepresentation.
4. 04 ### **The ads are more mature than the app**
> “any ads that appear in the app must not be significantly more mature in content than the primary content within the app itself.” [**Google Play, Content Ratings**](https://support.google.com/googleplay/android-developer/answer/9898843) Also check: the ad network’s content filters match the app’s rating.
Checked against the vendor’s docs on November 11, 2026: [Google Play Help: Content Ratings policy](https://support.google.com/googleplay/android-developer/answer/9898843).
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Related: [**Google Play Families policy**](https://app369.com/fix/google-play-families-policy/) · [**Google Play Ads policy**](https://app369.com/fix/google-play-ads-policy/) · [**Google Play user-generated content**](https://app369.com/fix/google-play-user-generated-content/) · [**Google Play AI-Generated Content**](https://app369.com/fix/google-play-ai-generated-content/)
Questions
## **More on this launch**
**Can a content rating be appealed? **+
Yes. Google Play says to appeal directly to the IARC rating authority using the link in the certificate email.
**Does the rating cover privacy or other age-based considerations? **+
No. The rating covers the content within the app, not consumer agreements or ads, and the developer is responsible for telling users about other age-based considerations, such as age-specific privacy practices.
**Can you fix it for me? **+
If one bug is the whole problem, the App Fix Ticket covers it: a written diagnosis first, then the fix. If the app has more going on, the Launch Check is a written check of the whole app. Each issue found is rated critical, high, medium or low, with where it is and how it was confirmed. No issues worth fixing, no charge. If the Launch Check finds nothing rated medium or higher, Simon refunds the full $450. You keep the report either way. This applies to the first 10 Launch Checks bought after October 30, 2026.
Something else?
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