# Guideline 2.3.7 - Performance - Accurate Metadata

> Apple rejected the app under 2.3.7 for its name, subtitle or keywords. Remove other brands’ trademarks and prices, and keep the name to 30 characters.

Canonical: https://app369.com/fix/app-store-guideline-2-3-7-keywords-and-name/
Last updated: 2026-11-10

Guideline 2.3.7 says the app name, subtitle and keywords must describe the app without trademarked terms, popular app names, pricing or other phrases added to game search. App names are limited to 30 characters.

**Short answer**

Rewrite the name and subtitle as a short, unique description of the app, each 30 characters or fewer. Take competitor names, other companies’ trademarks and prices out of the name, subtitle, keywords, screenshots and previews. Keep the keyword field to 100 bytes or less, without other apps’ or companies’ names, then resubmit.

Rather not fix it yourself? [**App Fix Ticket**](https://app369.com/fixed-price/flutter-firebase-bug-fix/) starts with a fixed-price diagnosis, then a fixed price for the fix before any fix work.

## **Why Apple flagged the name or keywords, and the fix**

1. 01 ### **The keywords or name borrow other brands**
  > “don’t try to pack any of your metadata with trademarked terms, popular app names, pricing information, or other irrelevant phrases just to game the system.” [**Apple, Guideline 2.3.7**](https://developer.apple.com/app-store/review/guidelines/#2.3.7) Competitor app names and trademarked terms in the name, subtitle or keyword field can trigger 2.3.7. Use words that describe what the app does instead.
2. 02 ### **The name or subtitle carries a price or terms that don’t belong in that field**
  > “Metadata such as app names, subtitles, screenshots, and previews should not include prices, terms, or descriptions that are not specific to the metadata type.” [**Apple, Guideline 2.3.7**](https://developer.apple.com/app-store/review/guidelines/#2.3.7) Apple says names, subtitles, screenshots and previews should not include prices or terms that are not specific to that metadata type. Take a price or a term like Free or Sale out of those fields.
3. 03 ### **The subtitle names another app or makes a claim it can’t back up**
  > “should not include inappropriate content, reference other apps, or make unverifiable product claims.” [**Apple, Guideline 2.3.7**](https://developer.apple.com/app-store/review/guidelines/#2.3.7) A subtitle such as the best or number one app, or one that compares itself to another app, can be flagged under 2.3.7. Describe a feature or a use instead.
4. 04 ### **The keyword field lists other apps or companies**
  > “Names of other apps or companies aren't allowed.” [**Apple, Platform version information (Keywords)**](https://developer.apple.com/help/app-store-connect/reference/app-information/platform-version-information) Also check: the keyword field allows up to 100 bytes, and names of other apps or companies are not allowed in it.

Checked against the vendor’s docs on November 10, 2026: [Apple: App Review Guidelines, 2.3 Accurate Metadata](https://developer.apple.com/app-store/review/guidelines/#2.3.7); [App Store Connect Help: App information (name and subtitle)](https://developer.apple.com/help/app-store-connect/reference/app-information/app-information/); [App Store Connect Help: Platform version information (keywords)](https://developer.apple.com/help/app-store-connect/reference/app-information/platform-version-information); [Apple: App Review (replying and appeals)](https://developer.apple.com/distribute/app-review/).

## **Rather hand it over?**

Fixed scope, fixed price, paid upfront. The work happens in writing; no call needed.

**Resubmit before Apple’s holiday slowdown**

Pay for the Diagnosis and send the rejection and access to the app by Monday, December 7 (US Eastern). The Diagnosis is back by Thursday, December 10. Pay for the Fix that day and it arrives as a pull request by Thursday, December 17, in time to build and resubmit before December 20.

In past years Apple said reviews may take longer around the holidays: [December 20 to 26 in 2024 (opens in a new tab)](https://developer.apple.com/news/?id=iwvebnw2), [December 22 to 27 in 2023 (opens in a new tab)](https://developer.apple.com/news/?id=uijoypq9), [December 23 to 27 in 2022 (opens in a new tab)](https://developer.apple.com/news/?id=xpkhwg3l). Apple hasn’t posted its 2026 dates yet (checked October 30). Approval stays Apple’s decision.

- [from $450**App Fix Ticket**One reproducible bug in an existing mobile or web app, diagnosed and fixed.**See scope and start**](https://app369.com/fixed-price/flutter-firebase-bug-fix/)

[**All 127 Fiverr reviews**](https://app369.com/reviews/)

Related: [**App Store Guideline 2.3 accurate metadata**](https://app369.com/fix/app-store-guideline-2-3-accurate-metadata/) · [**App Store Guideline 2.3.3 screenshots**](https://app369.com/fix/app-store-guideline-2-3-3-screenshots/) · [**App Store Guideline 5.2.1 intellectual property**](https://app369.com/fix/app-store-guideline-5-2-1-intellectual-property/) · [**App Store Guideline 2.3.10**](https://app369.com/fix/app-store-guideline-2-3-10-other-platforms/)

Questions

## **More on this rejection**

<details>

<summary>**Should I reply to App Review or appeal? **+</summary>

Reply first. Apple says you can correspond with App Review in App Store Connect to resolve the issues before resubmitting, which is the place for a demo account, a screen recording or an explanation. Appeal to the App Review Board only if you believe App Review misunderstood the app or treated you unfairly. Apple allows one appeal per rejected submission and asks for specific reasons the app complies.

</details>

<details>

<summary>**How long can the name, subtitle and keywords be? **+</summary>

The name must be 2 to 30 characters and the subtitle no longer than 30 characters. Keywords can use up to 100 bytes, and each keyword must be longer than two characters.

</details>

<details>

<summary>**Should the app name be repeated in the keywords? **+</summary>

No. Apple says the app is already searchable by its name and company name, so those values shouldn’t be duplicated in the keyword list.

</details>

<details>

<summary>**Can you fix it for me? **+</summary>

Yes, through the App Fix Ticket: you send the rejection message and access to the app, Simon writes a diagnosis of what App Review hit and how to fix it, then fixes the code so you can resubmit. Each step has a fixed price, paid upfront. Approval stays Apple’s decision; the ticket covers the fix.

</details>

A different error?

## **Describe it and get a written quote**

Send the error and what you were doing. You get a written scope, a fixed price and a timeline; Simon replies by email, usually within one business day.

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